Crypto investing app CoinSwitch, has revealed a brand new model id, which features a new brand, colors, font, and a refreshed cell app. The corporate plans to diversify into wealth tech and different asset courses.
The brand new app encapsulates a number of asset courses with a easy intuitive design by bringing a unified view throughout a number of asset courses. The app takes a content-first strategy via bite-sized info, aided by visuals, enabling customers to make data-backed funding choices, mentioned the corporate.
“At CoinSwitch, we need to revolutionise the monetary funding journey for Indians. As we transition from a single-asset app to a wealth-tech vacation spot, we perceive now greater than ever, the necessity for a stronger relatable visible persona,” mentioned Ashish Singhal, Co-Founder and CEO, CoinSwitch.
The model new vibrant, up to date however subtle color palette resembles our core motto — simplicity and inclusion and embodies our imaginative and prescient and the way in which ahead — to turn into a most popular funding vacation spot for all Indians, he added.
CoinSwitch’s design overhaul has a spread of user-friendly sections together with a ‘portfolio’ part that provides a transparent view of how the person’s investments are performing, a ‘market’ part that helps customers preserve an in depth eye on the worth actions, and a devoted ‘be taught’ part with bite-sized content material that helps traders keep updated with every little thing that’s occurring available in the market in a easy and fast approach, mentioned the corporate.